Vodaphone and other mobile service carriers in Egypt had to suspend its service earlier this year, pursuant to Egyptian government mandate which is permitted through its Telecoms Act and the emergency powers conferred thereunder. Public utilities such as Vodaphone operate subject to regulation by the government. To the extent that the nation is in crisis or at least perceived to be so by the government, Vodaphone has no choice but to comport with such regulatory orders.
I personally believe that a telecommunications carrier should not be broadcasting political propaganda messages, and that the media should remain issue-neutral. However, in the case of Egypt, Vodaphone and its fellow mobile service providers are operating subject to the emergency powers provisions contained in Egypt’s Telecoms Act, which allows the Egyptian government authorities to instruct the mobile carriers to send specific messages to the people of Egypt. In the instances of earlier this year, the mobile carriers, including Vodaphone, did not script the messages, were ordered by the government to post the messages, and did not apparently have any ability to respond to the government concerning content.
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Following such unpopular mandates including service blackouts and government authored messaging, Vodaphone should educate its customers worldwide about the company’s ongoing commitment to customer service and technology, while gently reminding the customer base that it must also operate in conjunction with the respective laws and regulations in each jurisdiction. The company can also acknowledge that while adhering to the various government mandates may result in customer inconvenience, it is necessary to continue to provide service within those national boundaries.
