The Whole Foods Market business was founded in the United States of America year of 1980 by John Mackey, who the current CEO (Chief Executive Officer) is serving the business. Since then, the company has grown to base in different locations around the globe. These places include the United Kingdom and sections of Canada.
The key issues surrounding the operations in this company mainly focus on the selective market approaches and the type of goods (food product) the company are careful to sell to their esteemed clients. There are also the subjects concerned with the quality standards of the food provided and the information or awareness on product details quite vital to the customers. The employees are also not let out on the essential needs for upholding their satisfaction individually. Other key issues are those inclusive of the team members, the intended customers for the products and the stakeholders of this company.
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The nature of the problem portrayed in the cases study reading mainly showcase social problems related to the objectives and values of the Company. The CEO, John Mackey, notes that the customers and the employees form the key pillars of the business, and therefore addressing their needs is the foremost important task to perform in the organization. This ought to be done since the customer is the most important stakeholder in the business. On the other hand, the technicalities of the business operations present the CEO (Chief Executive Officer) with the structural task to ensure there is a balanced interest for all the different constituents of stakeholders. That includes also the stockholders. In overall, the nature of the business operations is defined and described as successful in terms of the social and structural administration. This is showcased in the deeds quoted in the information from the case study reading on how the CEO manages all the scenarios presented by the various stakeholders.
The description of the level factors offered in the case study indicates the exceptional success activities and stories backing up the consistency in the company gain or profit. The company aims to promote the selling of accepted products within the market place. For instance, the organization’s one success is their never dying objectives to produce organic food, which is free from genetically modified material or artificial preservatives. This showcases the level of quality standards set by this company as being high and positively committed to client needs. Other organizational successes that are essentially important to the future of this business are their undying vision to fulfill each and every customer need. This is achieved via the team members’ (personnel) happiness and excellence. This is also accomplished via the enhancement in the state of the surrounding environment which forms a very important section of the business. The nature of the environment has to be top notch to promote and sustain the organizational production, that is, the natural and organic products.
Other organizational aspects that have led to the company’s success are the returns collected from the capital investment which has subsequently led to the business’ progression through profits ad growth. The local and larger community support also creates a conducive set up for this organization to progress and operate smoothly. The CEO comments and makes statements on this issue by pointing at the ability to of the organization to introduce a clear sense of interdependence amid the various stakeholders in the company. He further notes that the success of the company is dependent upon the efforts of all the involved stakeholders to interconnect more frequently, in a more open, compassionate way. This goes a long way in forming a strong foundation of stakeholders that trust and positively depend on each other.
The approaches taken the organization towards ensuring constant customer satisfaction are vital in maintaining a dedicated customer base in the various markets the business places in. The declaration of interdependence displays how good the customer established business thrives on the services they provide their stake holders. For instance, the food company has been recognized and awarded for being one of the companies one would prefer working for due to its exceptional satisfaction. Subsequently, positive stakeholder relations increased the company sales to $8 billion in 2009, including sales of approximately $1.2 billion due to the acquirement of Wild Oats Markets Food Company.
The process factors that contribute to success are pegged on the organizations team members and all the various stakeholders actively involved in the company’s decision making process. The group decision making can prove to be a difficult task, but all in all a, a decision has to be made at the end of the day. The CEO (Chief Executive Officer), John Mackey works hard to ensure there is a unanimous movement and flawless form of communication and understanding between the indifferent stakeholders. This is one of the most important responsibilities of the organizations directives. Well, the administration, the CEO does this through his expressive obligation of balancing each and every important stakeholder’s interest, even though this can be difficult to do. The company’s initiative to environmental stewardship is aimed at ensuring that the environs are preserves or maintained for the future flourishing and sustainability of agricultural produce, which makes the important products for the organization. Subsequently, the reduction waste onto the environment I encouraged to help keep the environment clean through recycling of any organic waste material.
The case presents a few problem statements concerning the nature of the business and the status of its stakeholders. That is the smooth operation, participation and constant communication between all the stakeholders can prove to be difficult in terms of coming up with unanimous decisions regarding organizational or personal interests. Taking a redesign approach to this issue would solve the problem via offering better understanding and agreement between the different stakeholders. My proposal would involve, for example, the introduction of agreeable rules and guidelines to the decision making process that involve all the important stakeholders of the company. This makes sure that no one is left out of the decision making process.
Another scheme I would enact to this business scenario or situation is the installation of an information system that serves the business entities. Technology improvises accessibility to information, thus it means that there is usually little time wasted in getting information since it only one button click away. This proposal would aid in bridging the gap between the customers, general employees and the high level tier managers within the organization. The balance and integration offers a dynamic process that achieves all the customers, team members, stockholders, community, and the environmental expectations of the business. Generating and nurturing a community of stakeholders that understand each other, is critical to the long-term success of any company.
Conclusively, I would agree that the success of any company with a very wide customer base is pegged on the marketing strategies, the relations and customer services offered during the times of operation. Customer satisfaction is key in any business and the Whole Foods Market business has managed to satisfy its various stakeholders in their different areas if interests concerning the progression of the company.
- Hellriegel, Don; Slocum, John W. (2010-01-01). Organizational Behavior (Page 559). Cengage Learning. Kindle Edition.
