Cadillac cars are one of the most renowned car brands in America. The General Motors manufactures the cars. Some of the famous brands of Cadillac cars include Cadillac SRX, Cadillac ELR and Cadillac CTS (Van& Earnest, 2003). Cadillac cars have several characteristics that make them more enticing to the consumers over the years. Some of the characteristics of Cadillac are safety, durability and luxuriousness. Though the manufacturers of the vehicle have introduced some of other extensions to the car such as warranty and insurance cover, some of the customers are not yet satisfied by those the extensions.
Cadillac cars are famous for their luxurious features. For example, Cadillac El is known for its comfortable seats that have leather component. The seats are apart so that they can allow one to have adequate space for relaxing while travelling. The seats also act as a makeshift bed for people travelling for long distances to ensure adequate rest. Also Cadillac cars made from a shiny material that makes them more attractive to the consumers (Van& Earnest, 2003).
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Another interesting feature of Cadillac cars is their safety. Cadillac is one of the safest cars on American roads. The car is usually fitted with features such as airbags, four-wheel drive, good roof strength and has electronic stability. The Cadillac airbags are quite flexible depending on the accident. The airbags play a vital role in preventing the extent of injuries when accidents occur. The four wheel drive feature also makes the car to be all- weather vehicle where the vehicle can move in areas experiencing different weather conditions such snow. Electronic stability in the car enables the car to travel when it is raining, and there are lighting and thunderstorm. The car absorbs the electric current and neutralises them (Stevenson, 2008).
Durability is another feature of Cadillac cars. First, the engine of the car is very superior as compared to that of other vehicles. The car engine cools down when it senses that there is overheating. The cooling is very vital because it prevents the car engine from knocking down. The car engine normally does not have oil burn in the engine. Oil burn produces gases such as carbon dioxide thus are not friendly to the environment. The shape of the car also makes it be more resistant to extreme weather conditions as compared to other cars (Cummings, 2014). So the car does not require regular maintenance as compared to other brands of cars.
One of the brand extensions that the Cadillac car manufacturers have come up with is an insurance policy that the buyers of the car buy while purchasing the car. The company has insurance company that will provide insurance services for the car at an additional cost. Most of the customers of Cadillac car are not willing to take up the cover from General Motors because they are insisting that they should have the option to choose the cover of the car from a different company (Cummings, 2014).
Another extension that has been successful to the manufacturer of the car is its warrant policy. The car has one of the best warranty policies that cater for repair to any part that has defects arising from the initial workmanship of the car. The least period for the warranty is four years or 50,000 miles where the consumer can visit the nearest Cadillac dealer and will have warrant services. Customers of the car have accepted the warrant policy of the car (Vaden, 2016).
In conclusion, Cadillac brand has been successful in the American market due to its features. The manufacturer offer features that their competitors do not offer thus making it dominant in the automotive market in the America. The producers of the car have introduced the insurance policy that has not been entirely successful due to the resistance from the consumers. The warrant extension policy has been very successful because many of consumers enjoy the policy.
