A fashion events manager is an individual who coordinates and handles the promotional activities within an organization. The most common activities that are handled by an events manager in the fashion industry include fashion shows, specialized fairs and company events. The managers are led by the strategic guidelines for the event in collaboration with the other specialists within the fashion industry. The brand managers and stylists are the most common strategic collaborators with the event managers in order to enhance the success in the events (Education Portal, 2014). The managers are very important towards the success of the event. They play a big role in the evaluation the events through formulating and applying the evaluation strategies for the event to determine whether it was a success.
There are numerous places in which a fashion event manager can acquire employment. Some of the most common companies include American Apparel and channel Inc. large companies with exhibitions and events are also responsible for the events. All the companies that deal with various types of fashions need the services of the event managers in order to ensure there is a smooth planning process and execution of various events associated with product promotion. All these organizations need to develop outreach plans in order to enhance the promotional endeavors to support client growth and support sales. Some of the managers are hired in order to plan and execute plans for more than one organization while others run consultation private consultation firms (State University, 2014).
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The job of a fashion event manager is very critical to the success of the whole business within an organization. Therefore, formal education and training is very essential in order an individual to acquire the skills that are necessary to run all the activities. There are numerous private fashion schools and institutions and colleges that offer the education programs necessary to make the fashion designers. Education is offered and open to progression depending on the preferences of the individual (Education Portal, 2014). The levels of educational development include associate degree programs, Bachelor’s and Master’s degree programs.
The salaries for the fashion event managers depend on the organization. Some of the managers are paid according to the sales they make while others get fixed salaries. The salary is also may be determined by an individual’s experience or level of education (State University, 2014). The number of hours an individual work is very critical towards determining the compensation. Junior officers are entitled to a salary of averagely $55,000 per annum. The senior managers can also earn an average of $85,000 per annum (State University, 2014).
Fashion event managers perform very challenging tasks (Gradireland, 2014). The nature of the work requires the experts to control both office and field events. Consequently, there is a great variation in the working hours depending on the intensity of the seasonal events. Some events may dictate working very early in the morning or late into the night. Therefore, the nature of their work requires high levels of flexibility because it requires a balance between long hours of travel and office activity. Consequently, the works can be very stressing depending on the types of events. The managers are expected to be on duty from Monday to Friday mainly on the working hours for offices and the additional weekends and evenings when there are events (Polimoda, 2014).
The profession has a very clear career path defined by various logistical and technical determinants. The entry and progression into the industry as a manager is very competitive. The progression within the career is inspired by taking more responsibility through undertaking the most difficult tasks. Increased responsibility is very crucial for professional development. Educational progression is also important as it can facilitate professional advancement. The progression can also be determined by moving into bigger organizations after acquiring enough experience. The progression is accompanied with proportional compensations.
Some of the skills that are necessary for the field include proficiency in both oral and written skills. The manager should have excellent relational skills through the development of interpersonal capabilities, time management and organizational ability. The leader must be very assertive in order enhance detailed attention to all events. The manager should be very fast in order to multitask so as to handle situations that may require working under pressure (Polimoda, 2014). Creativity and imagination are very crucial especially for planning and making of decisions. The expert should also have the ability to identify and manage the expectations of the customers through complying with their expectations during events. Strong negotiation skills are also very important in order to facilitate.
Summary
Therefore, planning and implementation of the events is a critical construct of the roles of fashion event managers (State University, 2014). Their organizational and implementation role in the events is applied in the operational segment of the event activities. In this capacity, the event managers can establish contact with all stakeholder in the event. The manager also ensures that there is sufficient information from the leader of communications in order to facilitate and manage contacts within the required context and enhance public relations.
The fashion event managers have the overall role of ensuring that the events organized and implemented meet the thresholds and intentions of the activities. Therefore, these individuals ensure that the events are consistent with the organizational plans and objectives. In order to optimize various opportunities in the events, the managers have to gather sufficient information to ensure that the activities achieve the required intentions. The management should ensure that the events carryout the promotional and marketing activities in order to enhance the activities of the organization. Consequently, their activities overlap overseeing of the events and the activities taking place in the department.
There are numerous openings in experts in fashion event managers can apply their skills. There is no limitation for the working places thus an individual can work privatively as a freelance manager. Creativity and innovation is very crucial for the profession as it can assist the experts in identifying and mitigating any uncertainties that may be associated with the career. Therefore, this is a dynamic career that requires various social and corporate characteristics and the ability to work in multicultural environments.
- Education Portal, (2014). Fashion Marketing Manager. Accessed on 6 October 2014 from http://education-portal.com/articles/Fashion_Marketing_Manager_Job_Description_Duties_and_Requirements.html
- Gradireland, (2014). Exhibition Organizer/Event Manager. Gradireland Publication. Accessed on 6 October 2014 from http://gradireland.com/careers-advice/job-descriptions/exhibition-organiserevent-manager
- Polimoda, (2014). Profile for Fashion Event Manager. Polimoda Publication. Accessed on 6 October 2014 from http://www.polimoda.com/en/careers/professional-job-profiles.html#c22662
- State University, (2014). Event Managers. State University Publication. Retrieved from http://careers.stateuniversity.com/pages/cv8nezk9p3/Event-Manager.html
