Sesame Street took the right steps towards the reduction of prejudice a negative element which has affected better of the society. The choice of theory or concept applied by this move was promoting cross-cultural friendship. This is one of the most effective reducing prejudice within any society. This concept is considered effective based on the fact that it appreciates the existence of various races and cultural practices within the society. Introducing this at childhood stage is effective. However, there are important steps required to instill the right sense into children mind to make them grow free from prejudice.
Sesame Street program of promoting cross-cultural friendship might have failed 0n the basis of lack of the following important basics of fighting prejudice;
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"Reduce Prejudice: Concept and Reason for Failure".
• Lack of inclusion of parents in the program
• Failure to involve the social Medias and other communication medias within the society
• Failure to provide children with basic cultural education
• Failure to include other parts of the society
Despite the efforts put by Sesame Street program, a cross cultural friendship initiated by this program did not include all the parents and other adults within the society who are the major contributors of prejudice. Since children are exposed to social media which happen to be the major promoters of prejudice, the fight against prejudice should also make good use of the social media. The program did not take the time to provide the children with basic education, instead of make cross cultural friendship without the good understanding of the cultures.
Change to the Sesame Street Program
Prejudice as a negative practice affecting the whole society. Starting with children is a positive move. However, the inclusion of parents and other adults within the society will bring more power to the basic starting point. This change will be effective in promoting the program based on the fact that parents and other adults have the great experience to bring more understanding to the young people to help fight this vice.
