There are many different ways for a business to become truly successful, but of those, perhaps the most effective come from either finding a new product to offer for a specific niche, or creating a new service that may be offered that will work to compliment the preexisting products or services offered by that business. An internet service provider may decide to offer an antivirus program that customers may purchase for a nominal fee, or a company that offers computer repair services may decide that branching out and offering backup services to their clients as well may be the best way to go. The possibilities of products and services that may be offered are endless. Take thriftbooks.com for example; this company, the equivalent of an online used bookstore, offers some of the best prices around, even when shipping is taken into account. A person can spend thirty dollars, including shipping, and get fifteen books, depending on the books that they select and the shipping location that they select (if the same shipping location is selected for all the ordered books, the buyer gets a discount).
Thriftbooks.com is an amazing company, but there is so much more that they could do to become even better! The company could implement several different services on the website to not only increase the popularity of the site, but to increase the overall use of the site itself. The first service the company could offer would be the creation of a wish list, allowing the user to compile a list of all of the different books that they want, instead of the current option, which is only if a book is not currently in stock, the buyer may request an update via email when the book comes back in stock and purchase it at a later time; somewhat useful, but not as useful as the creation of a wish list. In addition, readers the whole world over have books that they have read before but no longer remember the title or the author of the book. Thriftbooks.com could create a service, wherein the buyer could input all the information that the buyer remembers about the book, allowing either other users to chime in as to what the book could be, or the site could have a dedicated team designed to look for the specific books themselves, making recommendations as to what the book could be to the customer. Many readers would love a service like this, and the only thing that is remotely similar to this that is currently available is through forums on sites like Good Reads, which is neither very effective nor very efficient.
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If the company does not wish to implement additional services on their website, alternatively they could add in new products, such as old movies, that could be purchased through the site as well. If the company were to keep their current, highly reasonable, pricing structure, this would only serve to boost overall profits and overall traffic to the site.
In all instances, the target market is already present, and all services and products would only serve to increase the value to the customers who utilize the website. The site has an excellent reputation, offers great value, and the inclusion of these services would not only cause users to purchase more from the site, but would serve to draw in new customers, as nothing like this has ever been offered before. Furthermore, the inclusion of movies on the site, using the same high quality practices of inventory selection that are currently utilized for books (no broken spines, no writing inside, no damaged books) and translating that to movies (no scratches, all with cases, etc.), would serve to further assist the book loving introverts in getting in their entertainment fixes without leaving the house. The appropriate strategy and the right manner of looking at things will allow any organization to grow, as may be seen here!
