Uber transportation is a one-click method of riders connecting with drivers. The company is expanding to more cities, offering their services and building a superior reputation. The company launched in 2009 and it is now global. Uber allows users to connect through an app, attach their credit card, and catch a ride from their phone. The company is revolutionizing personal transportation and making traditional taxis obsolete.
Target market
The target market is the tech savvy individual who knows how to use the applications available on their smartphone. The target market also includes those who value time, money, and the traditional taxi users. Working adults, students and professionals who need transportation for many different reasons.
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The needs that drive purchase
The primary need that drives the purchase of Uber transportation is the need for a ride. Customers who live in big cities, such as San Francisco, depend on alternate transportation to get to their destination. Other customers need a luxury ride, a drive to the airport, and many other reasons. Taxis have been in business for decades, and Uber transportation is changing how individuals hire a ride.
Your organization’s industry category
Uber is in the transportation industry. It is not just the taxi market that it is impeding upon, but they have other areas they are operating in. Uber offers various classes of transportation, including the luxury options. The user can select different grades of cars that will suit their specific needs, number of passengers, and destination. They may be in the transportation category, but they are changing how this industry does business.
How your organization solves the target’s needs
Uber transportation has found its success from many different variables, one of the main reasons is that they listen to their target market’s needs. Taking public transportation use to mean that the customer has to take what they get, however that is no longer the case. Each customer provides feedback on their ride experiences, it provides the company to see the needs and to make changes where necessary. Uber transportation has proven that their focus in 100% customer service, and this means listening to their needs.
Your organization’s competition
Uber has several competitors and they keep entering the market. There are the traditional taxi cabs that are still in operation in almost every city. Other organizations that are similar to Uber are Didi, GrabTaxi, Lift, and Ola. They offer transportation services from app access, however each company has their own standards for operation. It is hard to imagine that every ride service on the market today has the same standards as Uber transportation. There may be competition in the transportation market, however Uber is remaining extremely competitive and expanding rapidly based on the success they have found.
What makes your organization different from its competition
Uber is different from other competitors because it has implemented many standards to ensure that all members have a favorable experience. Bad behavior is not tolerated, from the driver or the customer either. “The customer-driver mutual rating system creates reciprocal obligation in which both sides are incentivized to be as nice as possible” (Edwards, 2014). Uber is different from other companies because it does not tolerate poor business practices. They have established a reputable company that is changing how individuals catch a ride.
- Edwards, Jim. (2014). Uber has Changed my Life and as God is my Witness I Will Never take a Taxi Again. Retrieved from http://www.businessinsider.com/uber-has-changed-my-life-and-as-god-is-my-witness-i-will-never-take-a-taxi-again-where-available-2014-1
