Hyundai Motor Group
In its turn, the Hyundai Motor Group is enhancing its corporate structure through permanent changes that make this lead automaker even more flexible. The company re-shapes its organizational structure by merging duplicate businesses, while their owners invest in shareholding of the company’s subsidiaries. This is part of the ongoing corporate ownership structure reform. Collaborating and merging with various structures enables the brand to consolidate a vast array of consulting and financial services under its umbrella. Such universality provides a company with additional legacy and competitive advantages over its core rivals.
The Group widely recognizes core values of doing business and being socially responsible. Corporate management is aware about how automobiles affect people and environment. The company’s philosophy is far beyond of being a conventional automaker. In its strategy, it pursues the ways of becoming customers’ lifetime companion. Company’s management applies various innovative tools and social media to build tight bonds and emotionally connect with customers. The company’s vision consists in becoming a “lifetime partner in automobiles and beyond”. This way the company calls its target markets for working “together for a better future” (Juriga 2012).
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HMC Investment Securities
In April 2008, Hyundai Motor Group acquired HMC Investment Securities (a member of Shinheung Securities Co.). HMC is a lead financial service provider on Korea’s capital market. HMC corporate philosophy consists in permanent expansion of its organizational structure, advancement of management system, and development of human resources. These prerequisites make the company’s financial services outstanding. Today, this is a global financial investment company holding 51 offices, 2 overseas branches, and more than 20 sales points.
Since 2008, HMC Investment Security is part of the Hyundai Motor Company family. This partnership enabled the company to expand its organization, management system, and workforce. The company holds secured licenses that enable its continuous growth in various business areas in Korea and internationally. HMC Investment Security provides a vast array of banking and financial investment services ranging from personal banking and corporate banking to securities and derivatives. This an extended network of banking and investment substructures that grounds its activities and communications on customer-centered management policy. The adherence to the principles of advanced risk management enabled HMC to internationalize and generate corporate profits.
The philosophy of a company’s corporate culture consists in maintaining a fair balance between profit making and adhering to corporate social responsibility commitments. Pursuing high ethical values and corporate culture enables this diverse business structure to provide customer-oriented investment products and balanced asset management services. HMC manages assets and customers’ financial design, and provides sound retirement planning. This way, owing to structural diversity, high organizational culture and customer-oriented approach, HMC wins competitive advantages and builds investors’ trust. Owing to prioritizing on the maintenance of customer-oriented management, HMC is being ranked among the most reliable call centers in South Korea. Merger with the Hyundai Motor Group enabled HMC to expand the range of its securities-related operations and financial solutions (Research and Markets 2014).
Expanded organizational structures and high standards of corporate culture make both companies outstanding in their market niches. Acknowledging diversity, pursuing dynamics and flexibility, promoting customer-oriented approach, and diversifying their business presence make these brands genuine leaders. Both companies are perfect examples to follow in terms of business dynamics, extended organizational structure, flexible HR management, corporate culture, customized service, and brand promotion. These core preconditions enable the companies to suit the needs of their shareholders and customers alike. Their merger is a success story assuming diverse opportunities on the competitive global markets. Perfect combination of auto producing with financial and banking services will enable the companies boost their revenues in the following financial quarters of 2015.
- Juriga, J. 2012, “Hyundai Motor Group’s Development of the Fuel Cell Electric Vehicle”, Online: available at http://www.hydrogen.energy.gov/
- Research and Markets “HMC Investment Securities Co., Ltd (1500) – Company Capsule”, Online: available at http://www.researchandmarkets.com/
