E-commerce is a new area of business that is essentially changing the way in which clients and business interact. While e-commerce platforms are excellent for conducting business operations, they are some few factors to consider which will guarantee the best outcomes for the business. Among these important factors includes the usability aspect of the given e-commerce site. In particular, the usability is important because it essentially determines the user experience, thereby playing an important role in the performance of the business. A website with a well-developed website is more likely to convert prospective customers, into successful sales. Therefore, the website has to be built to include the appropriate features for the target customer.
One of the key aspects of developing a usable website is to use a simple and organized interface for the site. Even though embellishing the website with several features might seem reasonable, keeping the website simple ensures a much better customer experience each time. The simple interface is simple to navigate, and it makes it simple to locate features such as ‘add to cart,’ which are essential features for any website.
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Besides that, another important aspect of usability is to understand the unique characteristics of the target customer. By understanding the needs of the customer, the organization can come up with an e-commerce website that has features that can meet the needs of the customers. Some of the critical aspects of understanding the customer include offering multiple languages, using the translate tool, psychographics, to name a few.
Another useful aspect of developing usable e-commerce websites relate to the concept of easy navigation and product menus. To be specific, one of the main aspects of an easy to use website is that it consists of a coherent product hierarchy, which includes the use of links and buttons for ease of navigation. Other useful techniques include searching for breadcrumbs, sales funnel, trade accounts and more.
- Jin, D., & Lin, S. (2012). Advances in Computer Science and Information Engineering. Berlin, Heidelberg: Springer Berlin Heidelberg.
