A mood board is a collection of objects or images that inspire a design. In most cases, the model takes the form of a brand’s website, corporate identity, a clothing collection, product packaging, interior design, and an ad campaign. It includes anything from the swatches of fabric to photographs as well as colored beads whatever one feels that is needed to use to illustrate your optimal aesthetic (Moorthi, 2011). The primary intention is to capture a “mood.” When it comes to communicating that indefinable feeling, the options are limitless. In this essay, we will be looking at the different elements used in the Mood Board created. The created mood board was designed around the GAP Clothing brand.
One of the dominant element used in the mood board is the color pallet. Color is one thing that would cement the mood into the entire project. The color and tones used will put the audience in a lively mood. Addition of color swatches, or actual physical items to emphasize the effect of the colors chosen (Pritchard & Morgan, 2009). The mood board is structured such that is is not separated by borders. The mood board is formed by a collage of images that blends everything. It is outlaid into a single layout to avoid confusing its target audiences. Also, the arrangement of the photographs shows equality of the pictures and balance. By essence, a great layout should provide balance within the Mood board. An effective mood board should also contain some text. In the mood board designed the text is provided by the logo and trademark of the company (Ryan, 2012). Therefore the choice of font was determined by the fonts used in the trademark and logo.
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"Discussion of Gap Mood Board Elements".
The mood board designed, portrays a soft and cotton-rich fiber, a signature of the GAP brand. It is this portray that brings out the comfort and plush of the GAP line of clothes. A mix of gender, persons of diverse races and a collection of products, brings out diversity and versatility of the line enlisting a mood in its audiences.
- Moorthi, Y. (2011). Branding Principles – Application to Business-to-Business Branding. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2160650
- Pritchard, A., & Morgan, N. (2009). ‘Mood marketing’ — The new destination branding strategy: A case study of ‘Wales’ The Brand. Journal of Vacation Marketing, 4(3), 215-229. http://dx.doi.org/10.1177/135676679800400302
- Ryan, W. (2012). Learning to See: A Guide to Visual Literacy. New York: Bridgepoint Education, Inc.
