Is the Internet used for advertising?
Baker Hughes does utilize the internet as part of its advertising and marketing strategy. Its website is geared towards showcasing the company’s accomplishments and current products. When a potential client lands on the homepage of the Baker Hughes website, they are greeted with a wealth of immediate information on the company’s financial status.
Is the Internet used for internal and external information dissemination?
Baker Hughes does use the internet for both internal and external information dissemination. Internally, the company uses the internet for email. Email is an important part of disseminating information to employees. Baker Hughes has many offices, located both nationally and internationally. These various offices can be connected by connecting server based LAN networks into a WAN in order to facilitate file sharing between employees and offices. Externally, information can be displayed on the company’s webpage to be viewed by potential or current investors. Baker Hughes also sends out Press Releases and Product Announcements to the media. These are also posted on its website for customers and potential investors to view.
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Is the Internet used for market research?
The internet is utilized by Baker Hughes for market research. The sales and marketing department team member use the internet to support functions such as investor relations and Corporate Development. Strategic decision making involves a great deal of information using internal and external specialty tools, resources and databases. Making sound decisions involves a great deal of current information on the market, competitors and investors. There is a wealth of the information on the internet but it takes a great deal of time by researchers to find the most relevant information to present to company leaders to aid in decision making processes.
Is the Internet used for value-added services?
Value-added services are services that a company offers that go beyond typical expectation yet add little or nothing to its total cost. Baker Hughes Inc. has a website that offers free to the public a searchable database of published articles, technical papers, white papers, case histories, brochures and newsletters. Baker Hughes Inc has proprietary reservoir software that is available to clients to maximize reservoir performance.
Is there any apparent tie-in with the tactical or strategic plans?
For any company, the bottom line is its profitability. To stay profitable in the highly competitive oil and gas business, Baker Hughes must always be on the very cusp of the technological wave, utilizing the most innovative telecommunications, software, design and technology. Their internet presence is very effective at presenting this face to clients and investors. Information is presented in a strategically appealing way, the website is easy to navigate and understand, and information is current and useful. Baker Hughes is a company that relies on the internet and internet based software in order to be successful, thus, the internet is intimately associated with the strategic plans of the company.
- Baker Hughes Incorporated. Retrieved 27 April 2012 from http://www.bakerhughes.com/
Internetworking Basics: Chapter 3, pgs. 73-112
