In today’s digital world wherein every second counts and every byte of information matters as never before, the impacts of Big Data are enormous. The concept of information society assumes that we should become the masters of cutting-edge technologies and data we obtain out of their use.
Rather than becoming servants and slaves of data flows that can sink us in the boundless oceans of the information age, we should carefully process the necessary data and benefit from it as much as possible. Just as sharing an apple pie among a family, big data will serve us better if we split a piece from the whole and use it for our specific purposes. This tangible advice can work wonders for many of us while there is no person in the world who might capture all the information circulating around us.
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Therefore, while coping with Big Data, it is rather important to set up one’s niche (marketers call it a target market) stick to it, explore it, and profit out of it. Apparently, the same amount of open-source data I available to billions of people worldwide (at least those capable of accessing the Internet). Nonetheless, predominantly white-collar workers most benefit from the advances of the digital age. This is because they know how to process the necessary data in the right way, and get rid of unimportant flows of information.
An average person virtually cannot do this and eventually gets dependent on the ever-increasing information flows sinking him/her in the ocean of available information. Consequently, everyone can become either a master or servant of Big Data, and this conclusion is true for mainly all domains of today’s digital age.
- Cukier, Kenneth. Big data is better data, 2014. YouTube.