Communicating effectively is an important aspect of a business. Employers communicate with employees, and employees communicate with customers. It is important that everyone knows where they stand in a business environment.
However, there was a time when I experience communication, which, while it may be effective on a general basis for the employees, was ineffective for me. This was the time when I was trying to buy a car. It turned into a bad experience.
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I was looking to buy a car, and went to a dealership. I could afford to pay part of the money down, and pay the rest in installments. I found a car I liked and agreed with the car salesman and manager on the price. Yet, I hadn’t agreed on the financing, because I had hoped to find a lower interest rate, and was going to visit some other banks and apply.
The finance manager said I didn’t need to go to other banks, that I could finance with them. I repeated that I wanted to compare interest rates and try to find the lowest one. The finance manager said he could make it easier on me by having his dealership finance my car. I told him that I didn’t care about ease, that I cared about saving money and informed him that I was waiting to hear from one bank, and it might take two days. The manager then proceeded to tell me that I didn’t have two days, and that I had to buy the car the next day and that I couldn’t wait. I told him I was perfectly willing to wait. He then proceeded to insult me by implying that my credit wasn’t good enough for the other banks and that I would be rejected by them. This upset me, and I reminded him that as a customer, that he should treat me with respect. He responded by saying that if I didn’t buy the car the next day, he would try to sell it to someone else. I told him I had a $200 deposit, which he shot back that he would return it, and I told him to do so and hung up on him.
This manager, as well as another finance manager and another saleman, had tried to pressure me to sign paperwork already, which I had refused. I understood why, because it was the end of the month, they have sales quotas to meet, and they make a lot of money due to financing. But due to the one finance manager’s attitude, I informed the salesman that I was no longer going to buy a car from him.
I can see why their pressure tactics may work with customers. They bank on customers falling in love with a car, they count on them wanting things to be easy with financing, and they believe that pressuring them will get the best results. Their tactics may work, because the dealership appears to be a successful one. They have been in business for many years. However, with me, I felt that their tactics was uncomfortable at best, and abusive at the worst.
I am a little sympathetic with the salesman and finance people. They may be under a lot of pressure from their bosses, and may have had their jobs at stake depending on their quota. However, instead of trying to make me feel comfortable, they did the opposite. And the funny thing was, an hour after the finance manager argued with me, my bank had called, and the interest rate was going to be identical to the one the dealership offered. But it was too late.
