Kelley’s (2005) ten faces of innovation provide a way to explore the diversity of possible innovative approaches and discovering the innovator that each of us can be. The Caregiver is the face of innovation that is the most familiar to me in my professional life, followed by the Director. Many of the personas of innovation were ones that I did not feel I had experience with, such as the Set Designer and the Anthropologist.
I find the ones that I am the least familiar with to be the most interesting, particularly in relation to the structural reform that is needed in health care. Health care systems have suffered from a focus on task by task billing and reactive rather than proactive approaches. The incentive for health care providers has not been to take a long-term perspective of health and health care systems, but rather to respond on a microlevel to macrolevel problems. The result has been a system where considerable effort go into dealing with acute, but expensive health problems, rather than developing and maintaining wellness.
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Innovation is needed in healthcare, because the current systems have not been working to make patients healthier and more satisfied. Instead, health care has become increasingly expensive, and problems such as diabetes and hypertension have soared (Ozieh, Bishu, Dismuke, & Egede, 2015). The Patient Protection and Affordable Care Act (ACA) included many new programs and provisions which helped to provide incentives to health care providers (Ozieh et al., 2015).
Motivators are now needed for patients, as it is lifestyle change that is most needed in order to have a healthier population of patients. I think that the Set Designer would innovate by motivating lifestyle changes with more walkable neighborhoods and fresh food stores. The neighborhood is the set that needs to be designed to support health and wellness.
- Kelley, T. (2005). The Ten Faces of Innovation: IDEO’s Strategies for Beating the Devil’s Advocate & Driving Creativity Throughout Your Organization. Broadway Business.
- Ozieh, M. N., Bishu, K. G., Dismuke, C. E., & Egede, L. E. (2015). Trends in health care expenditure in US adults with diabetes: 2002–2011. Diabetes Care, 38(10), 1844-1851.
