Samsung and Apple are two companies that have dominated the smartphone industry for so long. The structural and operations characteristics of the companies have been very elemental towards their establishment as stable smartphone producers. There are various strategic operations of the entities that exhibit massive similarities. The companies have succeeded in commanding a large number of customer base. Apple is embedded on its Californian origin through their design-driven and cool product development strategy. On the other hand, Samsung’s cultural orientation is deeply entrenched in its roots in Korea with their spec obsesses and engineer-focused offerings to their clients. Therefore, the structural, cultural and functional orientations of the two companies manifest the massive differences associated with their processes. These differences in the operation of these companies are manifested in some of their most magnificent products. Galaxy S4 and iPhone are typical products of Samsung and Apple respectively, and they exhibit various points of contrast.
The main basis for the development of the iPhone is the emphasis that lays in innovation. The iPhone products are developed over a period of approximately eight years before they are released to the market to their clients. It is the culture of Apple Inc. to rerelease something that they perceive to be perfect to their customers, and they usually take strategic consideration to their client base by customizing the products to their needs. On the other hand, the development of the Samsung products is not entirely based on perfection. The production and release of the Samsung Galaxy S4 into the market entirely relied on the production of a first generation product that tested the capabilities and the interest of the target before making their final product. In the case of dissatisfaction from the customers, Samsung them move fast to accommodate some of the interests of the customers. Therefore, there is a big difference in the production strategy between Samsung and Apple Inc.
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After the release of their products, they take a lot of time before being engaged in the development of major updates and this is the reason as to why they take a lot of time developing their products. Prior to the launch of the products, they take massive consideration on the security of the products by taking the feedback gained from the clients into consideration before the official release of the product to the market for purchase. On the other hand, Samsung are subjected to constant updating of their products because of the short interval that exists in the release of new products from the preceding generation. Because of the differences in the launching strategy Samsung invests less resources in the launch of their new products when compared to iPhone.
The structural and functional abilities of the Samsung S4 and iPhone are completely different. One of the biggest manifestations of the differences is in the display and the graphics of the two phones. The operating systems are also completely different in their operations and activities. Samsung makes use of an Android operating systems while the iPhone makes use of the iOS. Therefore, the applications that are supported by the two devise vary significantly because of the operating system. This is also the major reason for the differences in the management of the application resources.
Despite Samsung and Apple Inc. Exhibiting massive differences in their products, they have all succeeded in reaching a big point in the global marketing perspective. These two companies dominate the smartphone industry, and the instruction of smart watches by both companies is one of the manifestations of their competitive abilities in the global marketing scale. Therefore, both companies have their entry strategies in getting the attention of their customer base.
