Apple, a very well-known technology company, which focuses on cell phones, tablets, computers, and applications, was founded in 1976. Apple is one of the most innovative companies in the world, and as such, is also one of the most successful, making billions of dollars every year (iPhones and apps, 2011). Apple is centered upon innovation and has become a success because of this. As a premier technological company, Apple has set the bar in innovation and all competitors have worked tremendously hard to catch up and keep up with the innovative advancements. Apple embraces innovation as a part of the company strategy in maintaining its competitive advantage over other companies.
The company’s culture embraces and encourages innovation in all employees. Not only are new ideas encouraged and embraced, but they are also integrated at all levels. Apple believes that all employees are vital assets to the operation and success of the company. As such, employees are highly valued and well paid. Apple believes in taking risks and accomplishing that which others may believe are impossible endeavors. Furthermore, the company takes its current products and pushes them to a new level all the time. Therefore, there are new versions of computers, tablets, watches, phones and applications at least annually.
Use your promo and get a custom paper on
"Week 6: Apple Innovation Paper".
There is no such attitude as good enough for any product at Apple. As soon as one product is released to the public, there is already another one being developed and worked on (Nylén, & Holmström, 2015). By never stopping, never settling, and never being comfortable, Apple continues to push for greatness in all that it does. Apple is the definition of innovation in the technological sector and will continue to be for many years to come (iPhones and apps, 2011). As other companies begin to catch up, Apple makes a giant leap forward and leaves all others in the dust once again. The prices of the products and services are a bit steep in comparison to others, however, people are willing to pay high prices for the best and most innovative products.
- iPhone and apps (the brand management and marketing aspects of apple’s iPhone and associated applications software (“apps”)). (2011). Strategic Direction, 27(3) doi:10.1108/sd.2011.05627cad.007
- Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57-67.
