Afuah emphasises on the role of motivation as a way of building and maintaining a competitive advantage. The author introduces innovation as the use of multifunctional research in different fields in an organisation. From economics to marketing and general management,. Afuah identifies the relationship that exists between innovation and management with respect to function and profitability (Afuah, 2003). With innovation come ideas such as globalisation and penetration into emerging economies making organisations extremely profitable.
Chapman identifies various processes that are associated with strategic management. The author argues that strategic management is no longer a random procedure but innovation has revolutionised it to get organizations to the level of success they are. Chapman identifies various types of innovation (Chapman, 2005), those that modify the existing strategy but at the same time maintain the organizations trajectory strategy to innovations that redefine the future strategy of an organization radically.
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"Innovation And Technology".
Sundbo argues on the analogy of technology and strategic management. With high speed computers and connections, the idea of technology links strategic and policy makers. The assessment of technologies with regards to their potentials and impact opens up strategic management and exposes it to new and quick ways of running organizations (Sundbo, 2001). International co-ordination of organizations is enabled by technology with management of global companies made easy by the click of a mouse.
There are many trends of innovation that are shaping the business world today. Telematics allow organizations to tore send and receive information and has revolutionised the medical informatics. Massive data s collected and managed. Management and control of data, recruitment that can be done online, remote access to health care and education, new business models and markets have been actualised by innovation. Technology being an aspect of innovation is the greatest driver of change in strategic ,management with the introduction of aspects such as cloud computing and smart mobility that have revolutionised running of organizations.
- Afuah, A. (2003). Innovation management: Strategies, implementation and profits. New York: Oxford University Press.
- Chapman, C. S. (2005). Controlling strategy: Management, accounting, and performance measurement. Oxford: Oxford University Press.
- Sundbo, J. (2001). The strategic management of innovation: A sociological and economic theory. Cheltenham [u.a.: Elgar.
