My written task is related to mass communication as it explores the distorted portrayal of beauty in commercial advertisements and the adverse effects it has on women. In class, we have analyzed the Dolce & Gabbana ad that displays woman's beauty in a highly unnatural way. Apart from the overuse...
1232 words | 5 page(s)
Apple’s iPhone 6 “health” ad (Apple) portrays the device as something more than a tool for communication and entertainment: it can also be used to monitor and compare users’ everyday health and lifestyle choices. The thirty-second segment features the latest iterations in the iPhone series of devices: the iPhone 6...
1118 words | 4 page(s)
"The Cult you’re In" Key point 1 According to Lash, the cult is characterized and defined by what the members wear, drive and listen to. He believes that the cult is influenced by what others have already scouted, deemed worthy and embraced. The cult’s beliefs are founded on the material...
674 words | 3 page(s)
The purpose of this essay is to carry out a rhetorical analysis of a Coca-Cola commercial which was played on mainstream television, and is entitled: “Coca-Cola - Share a Coke This Summer (Extended Version).” It runs for 1.36 minutes and can be found on the internet at: https://www.youtube.com/watch?v=HUzPwIP9BqE Throughout the...
863 words | 3 page(s)
Introduction The most important role of advertising is to capture people’s attention. Old advertisements are not effective in reaching out to the customers. The consumers will always fall for products that are newer in the market or those that appear to evolve. For a product to thrive against the competition...
969 words | 4 page(s)
Ads are made with a purpose, a purpose of sending a message to the people whether it’s about selling their product or raising awareness about a problem. This ad was created by Ekburg.ru, Ekburg.ru is a website in Russia and is based in the city of Ekaterinburg. The ad is...
1017 words | 4 page(s)
Beasley and Danesi study the manners in which advertisers use suggestion and imagery to establish a relationship between consumers and products (Beasley & Danesi 2002). In the picture of the two buildings, one historic and the other modern, using the Beasley and Danesi theory the architecture of the buildings will...
819 words | 3 page(s)
The video “Dove Evolution” reflects the complexities and prejudices upon the perception of women’s beauty. Modern world dictates plenty of rules based on one’s imagination about someone’s look. The video dismantles these perceptions and demonstrates the faults of such perception. The concept of “Beauty Myth” was fist introduced by Naomi...
303 words | 2 page(s)
The media frequently employs the use of pathos in its advertising, thus gaining an emotional appeal amongst viewers. In this advertisement, which can be found in magazines, online, and even on billboards, domestic violence and violence against women is the theme, utilizing pathos as its main appeal. Every 1 in...
327 words | 2 page(s)
Introduction In 2002, Pepsi released an advertisement for its cola, featuring a young white boy, training with Shaolin monks. The boy struggles with his training. When he tries to hit a board, he injures his hand. His trainers shake their heads at his failure. He puts his head in his...
1583 words | 6 page(s)
The DeBeers diamond ad makes use of pathos because it tries to appeal to men that nothing makes as surprising and valuable a gift as diamond. The ad exploits the fact that movies often involve larger-than-life stories including romance ones which do not always translate to reality but DeBeers make...
222 words | 1 page(s)
The ad of Maxwell House's coffee is based on offering clear emotional and rational benefits. It claims that a cup of this drink will make a person more productive without being in a rush. For example, one will be able to finish a novel quickly. Also, it states that drinking...
305 words | 2 page(s)
An effective recruiting ad should be like any other advertisement. You are promoting a job and the potential applicants who read the ad, are essentially your consumers. Your purpose in drafting is to attract attention, inform the reader and to incite action in response to the ad. Essential information must...
648 words | 3 page(s)
There were many ads run in the Super Bowl, and while each was expensive, not all were effective. Companies take a major risk when they try to advertise during the Super Bowl, as they have to accurately gauge their audience, put together the right message, and compete with a large...
939 words | 4 page(s)
Looking at these two ads, it’s become clear to me that the use of political ads throughout history has vastly changed due to changing demographics, ideological trends, and just technology and innovation. In the 1964 Presidential Ad, Lyndon B. Johnson tried to paint Barry Goldwater as some type of radical...
620 words | 3 page(s)
It seems like it should be enough to appeal to common sense or material culture to get people to buy products. It should be enough for the advertiser to highlight what makes their product so awesome and better than their competitor’s product. However, those two elements are frequently underlined by...
655 words | 3 page(s)
As an integral component of its marketing plan, CloudCab is preparing to build the promotional elements need to for a successful business launch and operation. This dynamic new business has identified four markets for its startup operations: San Francisco, Los Angeles, Las Vegas, and Reno. Promotional strategies are needed to...
796 words | 3 page(s)
There is no doubt that the product life cycle analysis is critically important for the marketing analysis of any company. As for the Toyota Camry car model of Toyota Motors Corporation, the product is at the maturity stage of the life cycle. It deals with the fact that the product...
693 words | 3 page(s)
An important aspect of the marketing strategy of a company is promotion. Promotion is one of the four Ps of marketing. “Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior” (Perreault & Cannon, 2015, p.344). Four important aspects of...
680 words | 3 page(s)
Commercial advertisements are sensitive entities that should be treated with the integrity they deserve. Through the advertisements, the business company seek to catch the attention of the viewers through appealing to various values and ethical dimensions. After watching the infamous Groupon super bowl advert through media, I immediately felt that...
510 words | 2 page(s)
The article entitled, “Success of Apple’s iWatch May Rely on Health Care Partnerships” written by Brian X. Chen featured on the 7th September 2014 on the New York Times explores the impacts that Apple’s latest development the “iWatch” will gain competitive edge in the Technology market by venturing in the...
481 words | 2 page(s)
Local media advertising is more important than ever in today’s digital age, especially with the push towards globalism and globalistic expansion; as it has been said “the best global brands are also the best local brands” (Jocz & Quelch, 2012). Studies have shown that local content engages viewers to a...
393 words | 2 page(s)
Statistics indicate that Americans spend about a third of free time watching television (Hancox & Poulton, 2006). For the case of teenagers, the aspect of watching television and sleeping consume significant amounts of time. In fact, the American teens spend a near 20-hour duration in each week watching television. However,...
1020 words | 4 page(s)
The advertising campaign that will be analyzed in detail by this paper is the IPhone 6 Plus photography campaign currently being conducted by Apple Incorporated. Recently, Apple Incorporated released a more modern and versatile version of its IPhone 6 design known as the IPhone 6s. Despite having an almost similar...
1051 words | 4 page(s)
What specific claims do the manufactures make about their product? Viviscal is a hair loss treatment which works as a drug-free hair growth supplement that is based on AminoMar. The hair loss treatment formula is based on the diet of the Inuit people (the indigenous people of Arctic regions of...
641 words | 3 page(s)
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